A Story of ‘O’

The SF Chronicle gets all breathless talking about this video for Barack Obama, a play on Apple’s best-TV-spot-ever “1984” commercial:

The Chronicle sees this as a watershed:

It may be the most stunning and creative attack ad yet for a 2008 presidential candidate — one experts say could represent a watershed moment in 21st century media and political advertising.

But I’m not so sure. For me, the ad is a little to heavy-handed, and mostly because it’s simply too long: At 74 sec, it’s 16 seconds longer than the original piece. That’s just enough time to go from “Oh, look: Hillary as IBM, and Obama as the plucky Mac. That’s clever” to “Alright, already. I get it. What else is on?” Which is, I think, not quite what they’re going for.

And the original is still better:

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