Does Gawker Media Really Take in $52 Million a Year?

That’s the ballpark figure of this blogger. And while that’s almost certainly the high end (the blogger arrives at this figure by adding up all the traffic numbers for Gawker Media’s 14 blogs, then multiplying by the $30 CPM Gawker says it charges, which is nice but probably understates how much Gawker really gets per impression if you take into account rebates, etc., and the fact that not all the inventory ever gets sold), if the real numbers are even half that, that company’s doing pretty well.

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