If you subscribe to the theory that a good advertisement should provoke, the new commercial for Nike SPARQ is one of the better ones around. You’ve seen it if you’ve watched more than five minutes of any televised athletic even in the past month—it’s the one where different athletes, pro and am, look into the camera and tell you how “my better is better than your better:”
Vodpod videos no longer available.
Somehow, I don’t love a commercial that says anybody who uses this product is a trash-talking asshole.
On the other hand, this version is pretty nice, especially since it uses a good song by Saul Williams: